Tiffany & Co.

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CRM Coordinator

CRM Coordinator

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Tiffany & Co… the name instills images of Beauty, Romance and the iconic Blue Box. It is a Symbol of Excellence.  For 175 years, Tiffany has created a legacy of exquisite designs and romantic ideals. Tiffany & Co.'s rich heritage of celebrated artists, historic milestones and magnificent jewelry creates the foundation from which our employees build upon each day. Tiffany employees are passionate, kind and professionally committed. We hold ourselves and our co-workers to very high standards. We continually educate ourselves about new merchandise collections, cultures and the evolving luxury market. Our respect and love for the brand creates a workplace like no other. We expect our employees to deliver the Tiffany Experience to each and every customer and Tiffany is committed to creating an organization that recognizes and rewards excellence in service of this promise. For us, it is a dream to be associated with a company that is forever aligned with exquisite craftsmanship, timeless design and a dedicated commitment to corporate sustainability.


We are searching for a flexible, motivated, dynamic, energetic and inspiring team member to support our Head Office in Munich with immediate effect.

This position focuses on supporting store management with strategies to enhance the customer experience and to build strong clienteling capabilities. The Tiffany CRM Coordinator is a dynamic, attentive and inspiring leader who has strong relationship building skills with internal and external clients; someone that could be called a mentor, a teammate, a coach, while setting expectations for unsurpassed customer service. The CRM Coordinator is an individual that builds a climate of service excellence and client development by partnering with Retail Management to maximize the performance of motivated, innovative, enthusiastic and engaged employees who are sales plan achievers. The actions and directions of the CRM Coordinator will align with the Tiffany Global Service Philosophy to:


  • Create a connection between internal and external customers to the Tiffany & Co. brand
  • Build trust and credibility
  • Exceed expectations
  • Honor the Tiffany legacy


Client Development (50%)

  • Deploy activities that provide direction and support for client development & acquisition initiatives for retail teams of the German cluster. Partner with each store to increase business opportunities, drive customer loyalty and increase purchase frequency. Communicate KPIs and align market activities to meet and exceed established goals.
  • Champion and lead the clienteling strategy (CD100) across the cluster. Report, coach and drive performance in partnership with the Marketing Manager and Retail Director of the cluster.
  • Partner with Retail Trainer to provide Client Development training support across a range of audience and program needs
  • Partner with Regional CRM to manage & optimize the retail clienteling program and establish cluster KPIs
  • Coordinate all clienteling reporting and support tools for the German cluster retail team to ensure data capture, frequency, and retention KPIs are being achieved
  • Develop & execute innovative strategies for attracting new clients using existing external partners while investigating and validating new potential partners
  • Coordinate & execute personalized VIP client experience programs in partnership with the cluster and regional teams, where appropriate


Data Analysis & Management (20%)

  • Collaborate with the Marketing Manager for the cluster and regional CRM lead on segmentation of customer data and deploy customer contact strategy aligned with cluster (emailing, ecards, postal mailings, catalogues, gifting)
  • Data management of Tiffany customer data base, including collating and cleaning
  • Provide top-line summary reporting on all clienteling & CRM efforts as well as customer trend analysis to senior management on a monthly basis


Events (10%)

  • Coordinate (VIP) customer guest lists for events in collaboration with Retail Sales Management
  • Post-Event-Purchase Analysis


Retail Consumer Collateral (10%)

  • Manage production, stock level and communication of locally produced customer collateral
  • Coordinate customer mailings


Training (10 %)

  • Support on-going training and coaching in the field , including new sales professional onboardings and best practice sharing


Required Qualifications/Primary Job Requirements:


  • 3-5 years within a retail environment, services, hospitality or CRM (luxury preferred)
  • Previous experience with client data base
  • Comfortable with customer data analysis and interpretation
  • Experience in sales and service delivery and building performance against targets
  • Proficiency with MS Office software including Word, Excel, Outlook
  • The ability to inspire trust, integrity, fairness and professionalism both with sales professionals and clients
  • Strong verbal and written communication skills
  • Proven ability and desire to work in a fast-paced, changing environment
  • Flexibility to travel if necessary within the cluster
  • Working proficiency in German (Business) and English (Business)
  • Must have authorization to work in Europe




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